Picturehouse Strands

Agency: Picturehouse (Inhouse)

Vintage Sundays

Vintage Sundays is a strand dedicated to showing the best classic films, back on the big screen. The campaign artwork brings together a wide variety of films - covering a large assortment of genres - through strong screen print inspired visuals using a black, white and single colour palette. The on screen then brings these visuals to life by animating key film references.

Credits:
Animation, Sound Design, Editing - Luke Smith
Illustration - Richard Stow, Luke Smith

Picturehouse DOCS

Using the viewfinder device in the roundel along with trailers from films featured in the upcoming season, the DOCS trailer is designed to act as a guide to the best documentaries playing at Picturehouse Cinemas.

Credits:
Animation, Visual Design, Sound Design, Editing - Luke Smith

Culture Shock

The above grindhouse inspired trailer acts as the ident for the strand, playing before each screening. Each season of films then has a new trailer created inspired by directors or genres to promote them.

Credits:
Animation, Sound Design, Editing - Luke Smith
Illustration - Matty Lane

Discover Tuesdays

The Discover Tuesdays strand is a place to find hidden gems of cinema, from forgotten classics to art house hits. The trailer uses strong visuals from stills of films along with key directors names to show the breadth and high standard of films that play to show viewers on what they might see.

Credits:
Animation, Sound Design, Editing - Luke Smith
Visual Design - Paul Stapleton

Kids' Club

The Picturehouse Cinemas Kids’ Club trailer is a celebration of the children (and parents) who attend the weekly screenings. After creating a simple outline animation, we sent single frames to cinemas across the country to be coloured in by families attending Kids’ Club screenings. They were then sent back, tidied up and assembled into the above trailer.

Credits:
Animation, Sound Design, Editing - Luke Smith
Images - 418 Kids’ Club kids and grown-ups

Toddler Time

A sense of ordered chaos was used as a base for the design of this trailer, made to look like a place mat full of drawings and other bits Toddlers might be playing with before watching their favourite shows.

Credits:
Animation, Illustration, Sound Design, Editing - Luke Smith