The Napa Boys
Credits:
Teaser Build, Composite & Animation - Luke Smith
Trailer Design - Luke Smith
Editor - Richard Carter
Audio - Ben Carver
Producer - Dean Threadgold
Agency: Ignition // Client: Magnolia Pictures
Teaser and Trailer for Magnolia Pictures future cult comedy classic.
Teaser
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Teaser 〰️
Working directly with Magnolia Pictures and The Napa Boys themselves to create a campaign to match the irreverent off the wall comedic tone of the film
The teaser trailer was picked from literal dozens of ideas ranging from meta directorial commentaries on faux YouTube react videos to a series of fake adverts for a the Napa Boys finest wine.
Inspired by adventure films of the 90s, we finally landed on the idea to amp up the quest for the amulet from the film and create a bespoke, graphic led 3D teaser where the music, vibe and visuals would set a tone for what’s to come… Or would it?
As a bonus, the bespoke Magnolia Logo we made for the tease was liked so much by the team that they used a custom longer version of it for the logo run in the final feature.
Trailer
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Trailer 〰️
The trailer was then comparatively straightforward, in some sense. Leaning into the bizarre and unique brand of Napa Boys humour it tells you everything you need to know, without really telling you anything at all.

