Black Crab
Agency: Ignition // Client: Netflix
Black Crab
Trailer
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Trailer 〰️
Trailer graphics for Netflix’s action thriller designed alongside Ploy Boal and Kristaps Kazaks. Title cards were originally made in Cinema 4d but were then adapted to Element 3D to allow for easier localisation by the team at Netflix.
Social
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Social 〰️
Story Featurette
Using talking head footage mixed with shots from the film, this short social piece was created to sell the story of the film and the gritty subject matter at hand.
Final Creative: 4x5
Now Streaming
A short spot was made as a ‘Now Streaming’ social asset. It was an edit led spot with the CTA embedded under water in the final shot.
Final Creative: 1x1
Training
This spot featured footage from the film with behind-the-scenes training shots, showing the time and effort that the actors dedicated themselves to, to best prepare for their roles.
Final Creative: 4x5
Characters
Using the visual graphic device of ice freezing over to frame the characters, this spot focuses on the people in the story, and what their motivations are.
Final Creative: 4x5
Cutdown
A cutdown of the main trailer with subtle but effective graphic touches for social formats.
Final Creative: 4x5
