Chicken Run: Dawn Of The Nugget

Agency: Ignition // Client: Netflix

As part of the Chicken Run 2 campaign, we made a 30 second TV spot and Social piece. Taking a lead from the bright, bold and playful style of the show we used integrated graphics to keep the spot feeling full of character and life.

The TV spot was then adapted to 1x1 and 9x16 for social, further leaning into the bright and playful graphics.

Credits:
Design - Luke Smith, Alice Beghetto
Editors - Paul Spencer, Faiz Ahmed, Sasha Manzanero
Finishing - Nathan Caws
Audio Mix - Alex Wybrow
Producers - Archie Walker, Tamsyn Frot, Darcy Shaw

Alongside the spot above, we also pitched 3 others to run in the campaign.

Nuggets (Trailer)

We also worked on a full trailer for the campaign, which again sadly never made it to finishing. As with the 30 spots, we wanted to give it a the finishing treatment to see it through to completion internally.