The Wheel Of Time
The Wheel Of Time: Season 1
Agency: Ignition // Client: Prime Video
Trailer
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Trailer 〰️
We created a series of 15” and 6” socials and TV spots to run alongside the UK trailers we also adapted to promote the launch of Amazon prime’s new fantasy epic The Wheel Of Time. A series of 4 spots were created in 1x1, 9x16 and 16x9 which were then localised for playback in over 20 locations.
Social
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Social 〰️
Legend
A bespoke 15 second graphics led social spot with kinetic subs built on the idea of giving an overview of the narrative and themes of the show, while showing small hints at the series visual look and feel.
Final Creative: 1x1
The Dark One
A 6 second social bumper with kinetic subs focusing on ‘The Dark One’ as the main villain of the series. This spot leans into the visual motif of fire to animate the text and transition between shots. It also offered a way to end the spot on a bespoke animation for the Prime Video branding.
Final Creative: 1x1, 9x16, 16x9
The Last Battle
A 6 second graphic lead social bumper using the turning wheel of time as a visual device, positioning characters and landscapes around the circular snake graphic seen in the Main Title. This spot presents the story and concepts of the show in more magical and abstract way.
Final Creative: 1x1, 9x16, 16x9
Characters
A 6 second graphic lead social bumper again using the turning wheel of time as a visual device, but this time focusing on our main groups of heroes seen in the show.
Final Creative: 1x1, 9x16, 16x9
