Scary Stories To Tell In The Dark

Agency: Silk Factory // Client: eOne

I worked on the UK theatrical campaign for Scary Stories. It involved creating graphics for TV spots, bespoke socials and DOOH designs based on the US theatrical campaign which was taken and adapted for UK use.

The socials offered a chance to extend the designs into more engaging and graphic based pieces. The three spots below show a selection of styles created for the campaign, ranging from 3d asset creation and interactive kinetic text.

The campaign also involved creating a set of Digital Out Of Home spots to be played across shopping centres, cinemas and chicken shops across London