Lightyear

Agency: Ignition // Client: Disney

Chris Evans

This social spot focuses on the voice behind the character, Chris Evans. Using dynamic subs to elevate the 15 second cut with additional graphic transitions to add extra excitement and pacing for the social spot.

Final Creative: 1x1, 16x9

Featurette

A cutdown of a cast featurette, re-racked and optimesed for social platforms

Final Creative: 9x16

Sox

We couldn’t not make a spot focusing on the loveable new feline sidekick Sox. Along with the dynamic subs, more visual graphic elements were introduced to emphasise aspects of Soc. Playful backgrounds and digitised text offer an extra level of interest to the social spot.

Final Creative: 1x1, 16x9

Comedy

This spot focuses on the more comedic moments from the film. Cleaner dynamic subs let the shots shine.

Final Creative: 1x1, 16x9

Toy

Starting with a shot from the original Toy Story films, this spot focuses on Buzz as a toy and builds on the already known character traits that are expanded in the film.

Final Creative: 1x1, 16x9

Buzz

This spot focuses on Buzz as the main character of the film with dynamic subs and some slightly tongue in cheek copy cards, allowing a nice visual call back to the Toy Story title treatment.

Final Creative: 1x1, 16x9

Sox Bumper

A 6 second YouTube Bumper starts with a colourful graphic treatment to grab the audience’s attention before rolling into the spot.

Final Creative: 16x9

End cards and Gutters

Along with social spots and bespoke graphics, we also created a series of end cards and gutters for the TV spots to help promote the film branding across the campaign.

Final Creative: 16x9